Relactions will supply a strategic and analytical support to the online business of Boscolo Tours, working at optimizing the tour operator’s online distribution platforms.

Relactions will provide a strategic insight of the client’s business KPIs, in order to measure and improve Boscolo Tours competitiveness in b2b (travel agencies) and b2c (final customer) online channels.

Relactions will specifically address website usability as a fundamental element of competitiveness and efficiency: the combination users’ behaviour anaylises and strategic benchmarks will lead to the adoption of usability best-practises on Boscolo Tours’ b2b and b2c platforms.