The Spanish Hotel Chain Magic Costa Blanca has launched the first (to my knowledge) Blogger Card i.e., a special package for bloggers, including discounted rates, priority check-in and other benefits.
The line between public relations and private manipulation is always been quite thin…however, I think this is yet another sign of the increasing importance of building a strong online reputation by leveraging the power of social networks.
More and more, the reputation of a brand is the result of a pulviscolar network of references, reviews, blogs etc, that have direct impact in sending traffic to a website or in diverting clients from it. The overall concept of online visibility clearly needs to be extended towards a 360degrees online reputation and public relations approach: all the different points of contact that travel operators establish with their target (search engine rankings, social networks reviews, press releases etc) need to be related and carefully considered within a holistic approach to online reputation.
It is a new challenge for travel operators and consultants alike.
Bloggers are hoteliers’ best friends. With a little help.
The Spanish Hotel Chain Magic Costa Blanca has launched the first (to my knowledge) Blogger Card i.e., a special package for bloggers, including discounted rates, priority check-in and other benefits.
The line between public relations and private manipulation is always been quite thin…however, I think this is yet another sign of the increasing importance of building a strong online reputation by leveraging the power of social networks.
More and more, the reputation of a brand is the result of a pulviscolar network of references, reviews, blogs etc, that have direct impact in sending traffic to a website or in diverting clients from it. The overall concept of online visibility clearly needs to be extended towards a 360degrees online reputation and public relations approach: all the different points of contact that travel operators establish with their target (search engine rankings, social networks reviews, press releases etc) need to be related and carefully considered within a holistic approach to online reputation.
It is a new challenge for travel operators and consultants alike.