A flash of creativity

Orbitz’s flash advertising games have always striken me as very clever, well-executed, and with a “viral” approach long before “viral marketing” was a topic on the table. They are quite irresistible in engaging the consumer in simple and funny games for a few seconds, which is an excellent result to achieve with a flash banner in an era where search engine marketing is the mantra… Now a community website has been created to access and play the games.