An interesting video on the most common solutions adopted by hoteliers to effectively handle distribution and technology challenges.
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Latest trends and highlights from the online hospitality market: Hotel eMarketing 2008, London 16-17 Sep
1) Taj Hotel says: “Take the Web to the consumers!” – Ashok Lalla, Director of Internet Marketing Taj Hotels Resorts and Palaces
Ashok Lalla, Director of Internet Marketing Taj Hotels Resorts and Palaces, introduced a new perspective of/on online consumer’s behaviour. Since the Internet has forever changed the shopping and buying patterns of worldwide travellers, it is not possible anymore to stick to the traditional marketing segmentation. As surfing and buying behaviours can be extremely diverse, even within the same socio-demographic segment, using traditional marketing persona to infer buying behaviour can be extremely risky and lead to the wrong marketing decisions.
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