Relactions is growing…our new office in Rome is open from today!
This second edition is sponsored by the Regione Toscana, the Florence Chamber of Commerce and Toscana Promozione (Tuscany Promotion) and is under the patronage of ENIT.
Relactions was invited to speak at Hotel eMarketing Conference 2008 in London, with the keynote speech “Optimising your website to maximise conversion”, and I had the chance to follow a number of interesting presentations and participate to four different round-tables. The Conference was interely dedicated to the hotel industry and to analyse what strategy some of the best in class (the major group/chains) are undertakening to maximise their online marketing activities. Here are my personal conference highlights:
1) Taj Hotel says: “Take the Web to the consumers!” – Ashok Lalla, Director of Internet Marketing Taj Hotels Resorts and Palaces
Ashok Lalla, Director of Internet Marketing Taj Hotels Resorts and Palaces, introduced a new perspective of/on online consumer’s behaviour. Since the Internet has forever changed the shopping and buying patterns of worldwide travellers, it is not possible anymore to stick to the traditional marketing segmentation. As surfing and buying behaviours can be extremely diverse, even within the same socio-demographic segment, using traditional marketing persona to infer buying behaviour can be extremely risky and lead to the wrong marketing decisions.
Relactions will be speaker at Hotel eMarketing Conference 2008, with the keynote “Optimising your website to maximise conversion”.
An interesting video on the most common solutions adopted by hoteliers to effectively handle distribution and technology challenges.
Relactions will provideWeb Design and Consultancy services aimed at supporting the increase in online sales and conversions.
Boscolo Tours has chosen Relactions to support the launch of an innovative product on the Italian market: BoscoloGift.
Forte Village is one of the foremost resorts in the world, and has held the prestigious title of “World’s leading resort” for the past ten years (www.fortevillageresort.com).
Relactions is supporting the THI Group in the growth of its online business through the creation and promotion of the new company website for the group’s other brand, THotels.
The Three Sisters Hotel and the Telegraaf Hotel, both leaders in the 5 star market segment in Tallinn, Estonia, have placed their trust in Relactions for their promotion on the international markets.